The Colorado Meth Project will execute an integrated program consisting of market research, public service messaging, and community action to effect a substantial reduction in methamphetamine use among Colorado's youth. We propose to form and operate a large scale Meth prevention effort in the state of Colorado, to be named the Colorado Meth Project. The plan is to leverage the advertising content, intellectual property, survey methodology, and public outreach programs that have been tried and tested in Montana and apply them in the state of Colorado. The Meth Project has assembled a team from across the nation, consisting of some of the most experienced domain experts, and invested millions of dollars in research, message and survey development, testing, and advertising production. As an affiliate of the Meth Project, the Colorado Meth Project will leverage the national partners, advertising content, intellectual property, survey methodologies, and public outreach programs that have been tried and tested, and apply them in Colorado with minimum modification. The Meth Project program consists of:
An organization and governance model
Research-based public service messaging campaigns including TV, radio, print, and Internet advertising
A media planning model designed to ensure maximum reach
Measurement methodologies including survey and focus group research
Public policy initiatives
Community action plans and public outreach initiatives

The Boedecker Foundation supports the mission and vision of the Colorado Meth Project to significantly reduce the prevalence of methamphetamine use in Colorado and to raise awareness of the scale, depth, and critical nature of the Meth problem in the state.