Responsibility: With privilege and success comes responsibility 


Awareness: A deep understanding of the critical issues that communities face

Impact: Never forget the difference one person, one day, or one dollar can make


Empowerment: Provide individuals with the tools to reach their highest potential


Courage: Have the courage to embrace risk and change as a way of life and business


Unity: Support each other professionally and personally in order to create positive change in the world
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World View: The world is larger than what we see in our direct surroundings